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Professional Diploma in Marketing.

Diploma Overview:

This diploma provides participants with a practical approach to marketing applications that can be used at work by providing relevant, recent and practical methodologies to marketing problems and strategies. This will be done by exposing participants to strategic marketing issues faced by marketers, contemporary marketing strategies and solutions, and methods for evaluating marketing performance and return on investment.

Who should attend?

  - Marketing professionals who want to expand their knowledge in contemporary marketing issues and practices.
  - Non-marketing professionals interested to advance their marketing knowledge, and professionals interested to switch to a marketing career.

Participants will learn how to:

  - Work in a marketing team and across other functions.
  - Understand the backgrounds of people in different functions in an organization.
  - Realize the importance of market driven organizations.
  - Work in a market driven organization and help transform organizations.
  - Identify trends taking place in marketing.
  - Know the fundamental pillars in marketing management.
  - Identify marketing problems and recommend solutions.
  - Analyze marketing problems and suggest course of action.
  - Convert threats into opportunities.
  - Develop a fully integrated marketing plan.
  - Understand the role and impact of marketing on an organization, industry and country.
  - Compare local, regional and international markets.
  - Analyze future marketing trends.
  - Respond to marketing threats and opportunities.
  - Respond to competitors actions.


Program Outline (144 hrs.):

Module 1 (24 hrs) Introduction to Marketing:
• The contemporary nature of marketing and role of marketing in organizations.
• How to become market oriented?.
• Marketing research tools.
• Examining the marketing environment: marketplace, consumers, competitors and the external environment.
• Segmentation, targeting and positioning.
• Relationship marketing and value-driven marketing.
• Branding and reputation management.
• Developing a marketing plan.

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Module 2 (24 hrs) Consumer Behavior:
• Trends in consumer behavior and customer experience management.
• Analysis of the consumer buying decision process.
• Factors affecting the customer perception and behavior.
• Challenges in the future segmentation, targeting and positioning strategies.
• Linking between new trends in marketing communication and attitude change.
• Analyzing the diversity in customer behavior and future needs of new generations.

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Module 3 (24 hrs.) Entrepreneurial and Innovative Marketing:
• Marketing and entrepreneurship.
• Marketing for small businesses.
• Identifying market opportunities.
• Entrepreneurial marketing strategies.
• Innovative marketing instruments.
• Marketing with zero budget.

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Module 4 (24 hrs.) Digital and Database Marketing:
• Examination of the importance & power of search engine marketing.
• Demonstrate the important role of social media marketing through social media engagement and affiliate marketing themes.
• Development and assessment of e-marketing campaigns.
• Differentiation between online advertising types and appeals.
• Comprehending current database marketing trends and practices.
• Integrating web marketing into a project management process.
• Appreciation of the rationale behind digital and data based marketing .
• Demonstrate the ability to evaluate websites from a marketer’s perspective, as well as gaining the knowledge in regards to how and what content to place on a website.
• Gaining the fundamentals of evaluating and analyzing e-marketing intelligence by using the appropriate tools .

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Module 5 (24 hrs.) Service and Retail Marketing:
• Fundamentals of retail management.
• Designing retail products and services.
• Financial aspects of retail.
• Retail risk and productivity.
• Delivery channels.
• Customer relationship management and customer service.

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Module 6 (24 hrs.) Strategic Marketing:
• Steps for strategic planning .
• Marketing planning tools .
• Situational analysis .
• Competitive analysis.
• Growing the business.
• Portfolio management .
• Marketing in a dynamic market place.
• Evaluating marketing programs and activities.


Graduation Project:

  - Submit and present an actual marketing issue facing an organization with marketing strategies and tactics.
  - Case will be reviewed by panel of judges.

Accredited from.

Duration & Fees.

Duration:

6 months \ 144 Hours
Twice a week. 3 hr/class.


Fees:

EGP12,000
(3 Installation).


Admission Requirements:


An original university bachelor’s degree certificate

A minimum overall grade “Good” or GPA of 2.3

Graduates with grade "PASS" have to provide two years of professional work experience or be a holder of master's degree

Pass the Standard English proficiency Test (SEPT)


Certification:

Career Gates.
Canadian Chamber of Commerce.
The Ministry of Higher Education.


Graduation Requirements:

A minimum attendance of 80%
A minimum grade of 70%

Contacts.

Address:
13 El Mesaha Street Dokki. Giza, Egypt.

Phones:
33371239 - 33371227
01120002100 - 01111899998 - 01001188887

Emails:
Management Dep.: This email address is being protected from spambots. You need JavaScript enabled to view it.

Work Days & Hours:
Saturdays through Thursdays
10:00 am – 08:00 pm

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