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Public Relation Diploma.

Diploma Overview:

This PR Diploma will empower you not only to handle or manage PR function from A to Z but also to understand all its components and under-utilization by most companies. It will empower participants to advise management of how to make use of this function in order to manage reputation and relationships with stakeholders. It will enable participants to plan a public relations campaign from A to Z and to conduct PR research and evaluation of PR activities. Participants of this diploma will definitely be more equipped to do their jobs more effectively and efficiently.

Who should attend?

PR Managers or PR Executives in multinationals, Egyptian companies or agencies who wish to empower themselves with not only a degree in Public Relations but also with deeper understanding of Effective and excellent Public Relations and how it can help their organizations and help them do their jobs better.
Also, those who seek a change of career and wish to work in a new exciting field, Public Relations.

Program Outline
Admission and Duration
Certification
Fees
  • Project Management for Non-Engineers” Certificate is divided into 6 Modules as follows:

    • Module 1: Introduction to Strategic Public Relations.

    • Module 2: Theories of PR.

    • Module 3: Public Relations as Relationship Management.

    • Module 4: Public Relations role in Corporations / Organizations.

    • Module 5: Topics of controversy.

    • Module 6: Steps of Strategic Public Relations Planning ( cases studies, Role Plays and final Project )

    • Module 7: Research in Public Relations – Tools and methodologies


  • Admission Requirements:

    • A bachelor’s degree from a recognized university with a minimum grade of “good” or a minimum grade point average of 2.3.
    • For applicants who graduated from university with an overall grade of “pass,” two years of professional work experience is required.
    • Applicants should pass the Standard English Proficiency Test (SEPT).

    Duration:
    The program consists of 100 hours. Classes are conducted twice a week Saturday from 10-1 pm. & Tuesday from 6-9 pm.

  • The Public Relation Diploma will be granted to participants who successfully score a minimum grade of 70 percent and who attend at least 80 percent of the direct contact hours of each course.
    The certificate will be granted by:

    • Career Gates- MSA School For Training.
    • The Ministry of Higher Education (as a professional Certificate).

  • Total Diploma fees for the Academic Year 2015/2016 are 12,000 EGP(excluding the HRD book) to be paid over 3 equal installments (to be paid before the beginning of each module) as following:
    • 1st installment: 4000 EGP.
    • 2nd installment: 4000 EGP.
    • 3rd installment: 4000 EGP.

Accredited from:

Address:
13 El Mesaha Street Dokki. Giza, Egypt.

Phones:
333-67846 | 333-67844
16672
011-2000-2100

Emails:
Management Dep.: This email address is being protected from spambots. You need JavaScript enabled to view it.

Work Days & Hours:
Saturdays through Thursdays
10:00 am – 10:00 pm

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